The quote sums up the objectives of World Elephant Day very well:
"On August 12, 2012, the inaugural World Elephant Day was launched to bring attention to the urgent plight of Asian and African elephants. The elephant is loved, revered and respected by people and cultures around the world, yet we balance on the brink of seeing the last of this magnificent creature.
The escalation of poaching, habitat loss, human-elephant conflict and mistreatment in captivity are just some of the threats to both African and Asian elephants. Working towards better protection for wild elephants, improving enforcement policies to prevent the illegal poaching and trade of ivory, conserving elephant habitats, better treatment for captive elephants, and when appropriate reintroducing captive elephants into natural, protected sanctuaries are the goals that numerous elephant conservation organizations are focusing on around the world.
World Elephant Day asks you to experience elephants in non-exploitive and sustainable environments where elephants can thrive under care and protection. On World Elephant Day August 12, express your concern, share your knowledge and support solutions for the better care of captive and wild elephants alike.
Elephants are simply one more natural resource that is being caught up in human greed on the one hand and human need on the other. We somehow need people to become reacquainted with nature or they can have no clue as the interrelatedness of cause and effect.” - Dr. Stephen Blake, Mac Planck Institute for Ornithology